I’ve noticed that contacts who have opted-out are not having their email status updated when they go through one of our landing pages, and therefore opt back in.
We moved over from ‘forms’ embedded on webpages to LeadPages, which sends the email address to IS with a tag to apply. For new contacts this works fine, they are created with a default opt-in, for existing contacts this also works fine as long as they are currently opted-in, however for existing contacts who have a status of ‘opt-out’ it simply adds tag and does not update the record, and the contact does not get sent the lead magnet they signed up for.
I’m after a solution to this. Firstly I realise I could delete all opted-out emails and I think that would solve it as the record would be created afresh when they come back in, but unless I do this every day we will miss some, and I like to keep opt-ed outs around for reporting data at least for a while.
I had a look at the ‘set field value’ and ‘Action Set’ but couldn’t see a way of adding in a step that sets the email status (something I could do in the initial sequence when they come on board).
Any suggestions would be welcome!