One of the most famous books in the world about directing marketing is “Tested Advertising Methods,” by John Caples.
On page 11 (4th Edition) he writes, “Every logical advertising medium should be tested. Season and location of advertising should be checked. Every single element that is put into an advertisement—headline, subhead, illustration, and copy—should be put there, not because it looks well, not because it sounds well, but because that type of headline or that type of illustration has proved itself to be more successful than any other.”
There appears to be no way to test our ads in Infusionsoft. We can’t set up pixels to count exposures, and we can’t set up ad codes to track responses.
Or am I missing something? Is there ANY way to do this in Infusionsoft?