I’ve recently seen some very strange results emerging from a long-running marketing campaign.
In the last two weeks the reports tool shows thousands of opens on our initial email, then zero reads on many of the subsequent emails. There has been no change in the logic - only cosmetics. The funny thing is some of the emails at the very end of the campaign (several weeks in) have plenty of opens and reads.
I’ve included three images below to show the funnel.
Any help would be wonderful!