As the GDPR deadline looms, I’m trying to figure out some basic actions I can take without hiring a consultant. I thought maybe other small business owners here would have some ideas.
This is what I know so far:
Anyone have a template to work from?
Add an Opt In/Opt Out button on forms (lead and order forms)
Does anyone know how best to implement Opt Outs in the automations to make sure they stay out of any automations based on this action? Just a simple tag exclusion on any campaigns?
Set the website tracking pixel with an Opt Out pop up on landing pages/websites (I’ve read something about using an alteration to the java script of the pixel??).
How would this then change data collection?
I’m sure I’m not the only one considering all this. Any thoughts, heads up or insights appreciated!