Landing page sign up

Where does the data go when someone signs up for a drop down o
option in a landing page

Hi, @Pina_Madera. If you are referring to virtual fields, the only thing retained is the tag that is associated with the option. The tag will be applied to the contact record upon submitting the landing page.

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If it is a custom field, the data will go into the custom field on the contact record.

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So it’s all about the tags, right? They become a contact when they enter their email/name, and based on what tags I’ve assigned I can then email them, or have them automatically start a sequence, yes?