I’m attempting to create a purely HTML email (i.e. NOT using the drag-and-drop builder), and I’m to the point where I need to insert an unsubscribe link at the bottom of my email.
I’ve been trying to MacGyver a solution using a merge code for an Automation Link and just inserting it as plain text (which is typically seen as a hyperlink in the contact’s inbox) as shown below:
The code looks like this:
<p class="footer-text">To update your email preferences or unsubscribe from this list, click below: <br/> ~OptOut_21~</p>
The problem? It’s a huge ugly link, rather than having a simple, clean look (screenshot from the drag and drop builder):
I tried this:
<a href="~OptOut_21~">click here</a>
And I get directed to Infusionsoft’s “Page Not Found” when I click that link in a test email.
What am I missing?