How to apply tags automatically

I want to apply a “NEW LEAD” tag to all the customers who buy something.
When someone buys, the product tag is automatically applied to him, this is the campaign i’ve created.
TAG APPLIED (Category: product tags) --> SEQUENCE (apply tag: NEW LEAD).
Therefore, when someone buys something he’ll receive that specific tag and he should be tagged with NEW LEAD tag. But it doesn’t work.
Thank you

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Cattura Cattura1

The structure looks good, but it doesn’t look like the campaign is published. Publish the campaign and see if it works.

Actually i’ve already published it before for a test.
So I put a “test tag” as starting goal, then I published the campaign and then I applied that tag only to my profile. But when I check my profile’s tags I can’t see the “new lead” tag.
I hope to be clear.

It all looks like it correct.
If you want to grant me access to the back-end as a partner, I can check it out.

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You have product purchase goals that you can use to trigger when specific products are purchased and then follow that goal with a sequence that sets the correct tag for that product.