Email Marketing Business


(ravi marthi) #1

I am new in Email Marketing Business. I want how it will works?


(John Borelli) #2

Email marketing is a huge subject. It will take quite some time to just get a foundation if you don’t already know much about it. You’ll want to cover marketing in general. You’ll also need time to understand using Infusionsoft and it’s campaign builder. Emails need copy that works. You should come to understand what a sales funnel is and how to leverage each stage. You should learn about deliverability both in preventing bounces and in inbox placement. This requires content that works against spam complaints as well as learning how to use email marketing with integrity to do it right…but also involves server records to authenticate emails as valid.

There’s a lot more but that is where you’ll want to ‘start’ and it’s far more than anyone can cover in a single blog or forum post so research, research, research.


(ravi marthi) #3

Thank you John for best suggestions, I will follow and very interesting on this email marketing.