Here’s an interesting one, and I’ve heard other’s mention it as well but am seeing it as my own facts:
We use our own link tracking. Every link in an email goes through our database to register first. and yet…IS is reporting a significantly higher number than we have in the DB. The only link in the emails we sent in broadcast that isn’t run through us first is the ‘unsubscribe’ link and the difference isn’t anywhere near that number. Anyone else see this before or have an explanation as to why IS is registering links that HAVE to first go through us to register in order to even get to IS’ servers?
Thanks! Hope someone has a thought as I’m scratching my head here lol