Campaign categories?

Popped in to set up a new campaign and now it wants me to have a category?

@Anne_Rainbow, it’s optional, so you don’t have to use it if it doesn’t give you a benefit. If you have tons of campaigns, you can filter by campaign category…that’s about it. Makes it easier for those customers that have a ton of campaigns to find what they are looking for.

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They rolled this out around October of 2016. Check it out: Infusionsoft introduces Campaign Categories | Monkeypod Marketing - YouTube

More details here: https://help.infusionsoft.com/release-notes/november-update-2016#categories

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Thanks!