Is there a way to automatically apply a tag to a contact that becomes hard bounced and opted out?
Hey @Eliza_Steeple. You actually can do just this. You will need to set up a couple triggers for it though.
If you head to your Marketing>Settings, there will be a section for Email Status Automation, near the bottom of the options on the left menu.
In here, you can set up triggers based on when a contact’s email status changes. These triggers can be set up to run an action to apply a tag.
You can also set up a trigger for Hard Bounces in this same area of Marketing>Settings>Email Status Automation, and run an action to apply a Hard Bounce tag.
If you set up these triggers, they will only trigger moving forward. There would be no retroactive tagging.