Add a TAG to End of Order Form URL for Lead Pages

I was told by LeadPages that I could ADD a TAG when someone Clicks the BUY Button on my LP Sales Page by Adding a UTM Variable" - essentially adding text to the END of the Order Form URL. To look like this: ?=TAG + Value
Q: Do I use the Tag ID as the Value? How would that URL look?

Parameters at the end of a url will always take the form of ?param1=value1&param2=value2…

If leadpages is referring to adding a parameter for a tag then it might end something like ?tag=(tag id value here)