|
|
Infusionsoft's company blog covering marketing automation, marketing and sales advice for small business owners and entrepreneurs.
|
-
Entrepreneurship & Talent Makes a Winning Culture
I?m totally excited about having blogger, entrepreneurial advocate, social media maven Francine Hardaway out to the Infusionsoft offices this week. I love the way Francine captured it in what she said in her latest blog post, Didn?t Know Infusionsoft was So Cool.
It?s funny, that?s the feeling most people get when they come to Infusionsoft. People, [...]
-
Are You Neglecting Your Repeat Customers?
For a number of companies, marketing activities strongly focus on lead-generation to attract customers. We know this activity is often necessary to grow a business; however, this can be a turn-off for existing customers who would like to become repeat customers.
I’ll describe how you could take advantage of this in your business. You could be [...]
-
Email Marketing 2.0 Explained
Everything you thought you knew about email marketing is about to change. Email Marketing has (and is) evolved to a new level of engagement, feedback and interaction with larger and more self-sufficient audiences. There’s a lot changing between old-school email marketing and new-age email marketing. This overview is a great welcome to get you initiated [...]
-
Surfing Lesson 3 of 3: Stay In The Pocket
So, here’s my last marketing surfing lesson for you. It’s about “staying in the pocket.” The pocket is the part of the wave right in front of where its breaking (”the curl” as you may have heard it called). It’s the steepest, fastest part of the wave. Good surfers learn to use this part of [...]
-
5 Lessons from the Airline Industry for Entrepreneurs
Today, I traveled into New York today and spent practically my entire day in an aluminum can, at 30,000 feet traveling about 530MPH. I flipped open my laptop to share a few observations about service, price and the overall customer experience and how you could implement a few principles shared by the airline industry. These [...]
|
|
