Does anyone know how to set up a split test to your e-mail list?

Thanks!

We will be working on implementing a split-testing engine, but there is no ETA on when this will be available...might not be this year. It will be your basic split-test engine...cycling subject lines and other stuff.

One workaround that I've seen is assigning contacts to several dummy user accounts via a round robin (this assumes you have spare user accounts)...and then searching for everyone who's owner is "User1" and adding them to "campaign1", then searching for everyone who is "User2" and adding them to the "campaign2"...get the idea? It's a manual process.

So this is how it works: I setup a round robin that evenly distributes contacts to my user accounts. When someone comes in via a landing page, they are assigned to one of my test users. This way I have evenly segmented my list and can run a split test by searching for the owner of the contact records and then adding them to whatever campaign or batch email I want to split test. It's not pretty, but I've had a client use this technique recently.

Ugh! What a process!

I have about 10,000 people that I'm going to be moving over to a new autoresponder sequence, but i'd like to test the first promotion that i send to them. Couldn't I take half of those names and put them in a group and then assign the other half to another group? I know it's not exactly the best solution, but I was thinking this might be a workaround for now since I only want to do one test to an existing group of people.

The problem your going to have is that there is currently no search functionality for pulling up a list with a limit of 5,000 people...it's easy for a developer to do on the back-end in SQL, but not on the front-end. What I would do is create 2 groups (group A and group I would first limit my results to only contacts who have data in their email address field, then I would just search for everyone who's last name starts with "A", and add them to group A, last name starts with "B", add them to group A, and so on until you get about 5,000, then dump everyone else (contacts who are not in group A) into group B. Not pretty, but it is doable. That's how I would do it in my database, you may have other criteria other than last name that would make more sense when segmenting your database. Hope that helps.

You could also set up a round robin and evenly distribute your list between 2 users ...that would actually be pretty fast

Hey guys, not to complicate an already complicated issue but...

Another way to accomplish this would be to have a custom field that represents which "test group" they belong to. a,b,c,d,......etc

Then you could set conditions in your campaigns so that if "test group" equals "a" then run campaign "a", if "test group" equals "b" then run campaign "b" and so on.

One good thing about this is that you could dump your contacts into excel with just their "Name" and "ContactID", then add one field (column) in excel to represent their "test group" type in whatever you want their "test group" to be and when you are done import the list as an update to the contacts, just map your new column from excel "test group" to your new custom field "test group" in the CRM.

That way you could just clone campaigns or marketing pieces, change the headline and set them to go only to people with the corresponding "test group" field you want to test.

Thanks,

Micah Mitchell
Infusion Certified Consultant

Just wanted to let you guys know we have finished our desktop application that links to your infusionsoft application and allows you to create split test groups of your people.

You can grab any percentage of any or multiple tags or your whole list. Then split them into any number of splits to test the effectiveness of your emails.

For example if you choose to take 20% of your whole data base and split them into an A/B test you can do this. It will Randomly grab 20% and then split that 20% into two groups randomly.

Once the split is complete you can find each group and send out your broadcasts. Use Infusionsofts email reporting to track the effectiveness of each. You will then know which one received the best conversions and then send the 'best' email to the other 80%.

You will grabbing that extra money you have been leaving on the table for so long from not testing. If you don't test your content will never know you could be making more money..

http://infusionpros.com/isplit/1.php

All my best,
Steve Hofstetter
Owner
Infusionpros llc