Community,

Here is another good article about e-mail regulations.

http://www.imediaconnection.com/content/19684.asp

As a service provider, these kinds of articles give me a great reason to contact my clients for no other reason than to provide quality content.

No sales copy needed. Just send the article. Provide great service to valued clients...continue to WOW them.

Christian C. Wiles
Infusionsoft Certified Consultant

From a consumer advocacy standpoint, I consider regulations (e.g, CAN-SPAM Act) to be the absolute minimum to live by.

For instance, as long as e-mail marketers leverage permission-based marketing, provide value and authenticity in their e-mails, they will not need to have concerns over legal compliance. The laws only supplement good e-mail practices.

I support the metaphor, "Don't put the milk in the back of the fridge." Which means, don't make the value of your content so deep or place barriers to obtain the value of your content. Likewise, don't let the milk spoil by leaving the content out without some sensible path to obtain it.

Every small business will have to trial with different products and information and see how their clients react.

On a similar note, Seth Godin (another eMarketing genius), has a verbose checklist that EVERY e-mail marketer needs to run through before sending. You can check it out at: http://sethgodin.typepad.com/seths_blog/2008/06/email-checklist.html

~Joe

We're currently experiencing a new BILL C-27 in Canada. If it passes then the PIPEDA and UCE rules will change. I was Twittering about it today if you're interested in reading the links/posts. Fascinating stuff... if you like reading legal documents

http://twitter.com/jamesburchill

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