Hello Brian,
A few years ago I published 2 of Canada's leading automotive magazines. Today I've moved on and my world is strictly digital. That being said I still have quite a few resources in the TIRE industry (one of the magazines was called TIRE News and along with being the associate publisher I was the editor.)
You might like to know I secured Goodyear as a client for one of my online Internet marketing programs - you can find out more and read what Goodyear said about my services at my main site or
www.TIME4D.com Also, if you outline directly what you seek I'm happy to put you in direct touch with any resources I have available.
Lastly, if memory serves... the PPC world was heavily under-utilized for tires. Not sure about now, but with careful targeting you should be able to create a powerful campaign that drives attention, traffic and so forth to a "squeeze site" for Affs.
Just a few thoughts - good luck.
Best,
James Burchill
www.jamesburchill.com