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We've been working hard here at Infusionsoft central to create some killer samples and templates that you can use when sending email blasts and when creating campaigns.
We'll have two different kinds of "Templates", Design/Layout Templates and Content Templates.
For example, we may have 20 different design/layout templates for email blasts that all have a different look and feel. Some of them have strong themes, like for certain holidays, others might just be different styles and colors. (Examples: Southwest theme, Valentines day theme, Light with border, Happy birthday, etc.).
Then, we may also have 20 or 30 CONTENT templates that include the structure of the piece and sample copy. (Examples: Humble apology letter, Double opt-in request, Event promo, Valentines day promo, Mini-newsletter example).
So Here's the question: Do you have any recommendations about how to simply make these design and content templates available to you in the software? We've been through many other software applications that typically just have "design templates", and I feel like it will be helpful to have the design and content separated.
Seems like most people will get settled into a design template that they are comfortable with, but then pick new content templates to help overcome writer's block. Sometimes you'll want to start from scratch. Sometimes you'll go plain text (no need for design layout), sometimes you'll want HTML emails.
Any comments, ideas, examples you like in other software programs, etc. would be very helpful. Sooner the better! If you don't have time or energy to write your ideas, but you're open to a phone call from one of our product managers, please email bradm@infusionsoft.com.
Thanks!
Scott
PS For bonus points, your feedback on how to apply this same thinking to Campaigns would be helpful (Examples: New customer welcome campaign, Free report follow-up campaign, Appointment, no sale campaign, Failed Credit Card follow-up campaign.) Same thing applies here... there'll be content templates and design templates.
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