Today I got an email from Infusion pitching some company called StomperNet. Interestingly their signup form consisted only of an email address (see the site here: http://stomperf5.com/is/tt1/).

When I signed up for Infusionsoft, and in my conversations with Infusionsoft, I've been told that first name and last name are essentially required fields for any form of email marketing from Infusion. Yet here is a company promoted by Infusion asking only for an email.

What gives? Has the "best practice", and as I understood it, required practice, changed?

Thanks,
Sean