Hi David
Your setup and what you want to do sounds so very similar to the project I am about to start on! I use WYSIWYGWebBuilder on the front-end instead of Joomla and I have a membership site on the backend.
I want to also allow people to choose from multiple venues & dates for the same event, give them a forced free 14 day trial of my membership site at signup and take 50% at time of booking and then the other 50% one week before the event. I also want to email them a few days after the event a one-click 're-book now' button, which automatically takes the first 50% in the earlier booking cycle however because they are already a member it would have to be through a different order form this time.
So given that you allow multiple ticket sales I don't want that because I want each person to input their own card details so that I can charge the card for the membership site and the re-booking fee, however I might in the end find this too restrictive.
To achieve this I am thinking:
- A single event sales page with a drop down at the bottom of the copy asking for their chosen date and whether they are a member or not
- Then send them to an order form per event and member based on what they selected
- Take the 50%, add subscription with 14 day trial, create a payment to be taken on a specific date (if possible), trigger an email with a one-click re-book button
Things to think about (poss solutions):
- multiple ticket sales are popular (tell friend web form on thank you page)
- momentum suggests that if they re-book at the end of the current event conversions will be much higher (email re-book button to me and I click it if they say they want to re-book)
- If second 50% fails don't send them the ticket (only send ticket and final confirmation details as a success action off the second payment)
- Late bookings and turn ups on the day (increase the price 3 weeks before from 50% to full price)
- Phone bookings (give the office a link to the order form and get them to complete it as if they are the customer)
- Being left with lots of past event order forms (rename them and reuse the setup for the next event)
I currently use eventbrite.com which I'm sure I could continue to use if I used the API however it still means getting them to pay using Google checkout or PayPal, which I hate!
Given that there must be other Infusionsoft members who use it to manage events I'm hoping we can keep this post alive and create some best practice ideas. Or is there someone with a clever automated event add-on out there somewher?
FYI - because I am lazy I like to try to re-use as many of my order sequences and templates as possible, where much of the text is the same.
Writing that out was quite therapeutic however it has highlighted that just because I can do this it doesn’t mean I should. Am I over-egging the omelet? Will the sales letter be too complicated? Does anyone out there want to share a webpage they have created that is able to manage multiple events and complicated backends?
Thank you for your post David, because this is a big next step for my business I have been putting it off, now I’ve seen your post and written this out it forces me to take the next step so ‘thank you’ – I think
Best wishes
Laurence